There’s no doubt that business sustainability is important. The reason we don’t see more companies jumping on the idea sooner is due to the challenges involved. If your company is not set up for sustainability, it’s a lot of work to get the initiative off the ground. The few common roadblocks are employee engagement, unenthusiastic leadership, lack of budget, and not enough time to invest. Let’s break each of these down to see how these issues can be solved.
A sustainability initiative is much easier to gain traction if employees are engaged and excited to be a part of it. Unfortunately, it’s not always that easy. Especially in the beginning, it will be difficult to get everyone on board. Your best bet is to educate the unenthused and show them how much of an impact the company can have. With enough time, energy, and your own excitement, you’ll have the whole employee base in line with the corporate sustainability vision.
Lack of Leadership Support
Leadership can stand in your way of implementing a sustainability initiative. Most times, they see this project as being more work than it’s worth. In this case, it is your job to talk numbers and fast. Do your research and figure out a way to achieve your mission while keeping costs as low as possible. Nothing will be more profound to leadership than a strong plan backed by solid numbers.
When budget is holding you back, it’s time to get creative. You can do everything from partnering with other companies to narrowing your focus. Luckily, sustainability efforts often focus on less rather than more. Switching to high-efficiency light bulbs or renewable energy is a step towards cutting back energy spends. Start small and scale up as time goes on. With each new initiative, use the savings accrued from previous projects to fund the next.
There are only so many hours in a day and finding the time to head up a sustainability program can be difficult. There is only one solution to this dilemma – seek out help from others. The more people you have on your team, the less work each person has to do. Recruit dedicated employees and schedule time to get the work done. With hard work and a great team, you’ll find the time to implement a sustainability program that works for your company.