To grow a business, entrepreneurs must take a step back, analyze the numbers, know their audience, and see the big picture. So how can they do that? It isn’t easy, but here’s a ten strategy approach entrepreneurs can use to grow their business.
Social Media
This is one of the most important and effective strategies when it comes to growing a business. Over a billion people log on to Facebook each day. Then there’s Twitter, Instagram, Pinterest, Snapchat, and others. Being present on social media can get your brand in front of every potential consumer out there.
Video Tutorials
Brands can use complimentary videos that help and add value to consumers and those watching. For example, a skateboard company can make videos about how to do basic tricks. Now consumers will find them to be helpful, and be more likely to buy from them in the future.
Blogging
Blogging can be used the same way as video tutorials. By providing helpful content, consumers will rely on that brand for future decision making. At the same time, it helps the company website rank higher on Google when consumers are searching for their product.
SEO
The importance of search engine optimization, also known as SEO, cannot be understated. Recent stats show less than ten percent of people who search on Google go to page two. This means companies need to do everything they can to get and stay on page one, which is what SEO is all about.
Use Influencers
Giving a product to social media users who have millions of followers is a quick way to get in front of a large audience.
Lead Magnets
Lead magnets are necessary to make consumers head to one brand over the other, like having video tutorials.
Facebook Ads
Facebook ads can be re-targeted at people who have already shown interest in a brand, providing “warm leads”.
LinkedIn
This is the most powerful tool available to grow a strong team.
Affiliates
Affiliate programs allow businesses to give a small commission for references or sales.
Email Marketing
Businesses must take advantage of email marketing because it provides a better return on investment than any other marketing channel.
Growing a business isn’t easy, but these ten strategies will give business owners and companies a better chance at succeeding. Each strategy can be researched in-depth to understand the various options available and applicable. There are many product offerings in each category, they all have different levels of effectiveness depending on the type of business, desired results and budget.
